Performance marketing · Ads · Web
I build marketing that gets measured.
I'm Paras Yadav. I run paid campaigns, build websites and set up the tracking and automation that turn strategy into practical execution.
Built for Optimisation
Paid media · Tracking · Web · Analytics · AI
What I do
Six services. One connected system.
From acquisition to conversion, I connect creative execution with performance thinking and useful data.
Capabilities
One toolkit. Multiple growth levers.
Toolset
Tools I work with.
A working set, not a wall of logos, grouped by what each one is actually for.
About me
Creative enough to attract attention. Analytical enough to improve it.
I learn by building: campaign setup, websites, tracking systems and automation. The focus is execution, feedback and improving the next iteration.
Let's build something useful.
Tell me what you are trying to grow and I'll suggest the simplest next step.
How I work
Build, measure, improve.
Learn by building
Every project is a practical way to turn concepts into working marketing skills.
Measure what matters
Clear objectives, useful tracking and decisions backed by evidence.
Keep experimenting
Test ideas, learn quickly and improve the next iteration instead of guessing.